Books (General Audience)
Predictably Irrational: The hidden forces that shape our decisions. By Dan Ariely. 2009
The Marshmallow Test: Mastering self control. By Walter Mischel. 2014.
How Customers Think: Essential insights into the mind of the market. By Gerald Zaltman. 2003
Books (Academic Audience)
Rationality & the Reflective Mind. By Keith Stanovich. 2011.
Decision Making and Rationality in the Modern World. By Keith Stanovich. 2010.
Thinking and Deciding. Fourth Edition. By Jonathon Baron. 2008.